The life span of a Google query is less then 1/2 second, and involves a ton of steps before you see the most relevant results.
Googl’e Matt Cutts explains how Google search works.
Key Callouts:
- Your web pages should include the keywords you think people will use to find your site.
- Include synonyms for targeted keywords within your content
- Keywords should be present in the in the title, url of your webpage.
- Get quality relevant sites to link to your pages.
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